When you start an online business, your main aim is to sell the products, right? As a business owner, you want to showcase your store to more audience. So, you decide to go on social media, why? Because everyone is doing it, then why shouldn’t you? It is tempting as everyone is aware of the hype that it is the best way to market your brand.
Do you know having a blog for your online store can be very helpful? Many businesses do not understand the importance of having a blog because they don’t have time to post quality content.
Today, we will talk about how a blog can play an important role for the growth of your e-Commerce business. Later, we will also discuss some tips that will be helpful to you for writing business related blog posts.
1) Blog is useful in educating your customers
Blogging is one of the best way by which you can educate your customers about your products/services that you offer. This helps you as a business owner to bring more value to your brand. When you provide useful information to the customers about your products, they are more likely to buy products from you. You can use your blog for providing tutorials in regard to the use of your products.
For example: If you have an online store that offers computer parts. You can write tutorials about how to build a computer or how to make your computer’s performance better. While talking about these things, you can mention products in the tutorials and provide link to your products within the blog post from your website. Your potential customers might get different ideas of using your product and will likely to buy products from your online store.
2) Blog helps your business in Search Engine Optimization (SEO)
Blog posts create more internal links to your website which helps a lot in SEO. Blog is a great way to have quality content on your website related to your products/services which is indexed by all major search engines like Google, Bing and Yahoo. The more original content you write in your blog post, the better ranking you will get in search engines. SEO is an on-going process and posting blog posts regularly keeps your site active all the time which is beneficial when it comes to search engine optimization.
For example: Let’s say you sell “Sony Television Model XYZ” and you regularly publish blog posts about your product. Now, whenever someone searches for “Sony Television Model XYZ”, Google will crawl on your website knowing that you have something to do with this particular product. Hence, your website will show up on the search result page whenever this item is being searched.
3) Blog helps in boosting your sales by convincing the potential customers to buy
If you own an online business, there are so many ways you can share different stories with your audience in regard your products/services that you offer. Talk about how you started your business, share stories that educate your audience about what’s new in your industry, share stories about how your product/service was beneficial to someone or share anything that you think your audience might find interesting (it does not have to be related to your product). This kind of blogging shows that you are an expert in your industry and interested in educating your audience. It sets you apart in the competitive market. This gives you an opportunity to showcase your expertise by educating the visitors and it can turn your audience into buyers.
Fun Fact: Did you know that 92% of companies who decided to blog acquired customers through their blog?
nopCommerce is great e-Commerce solution that also offers a variety of CMS features including blog. A store owner has full access for managing the blog posts and related comments.
I am shocked why this twist of fate did not happened earlier!
I bookmarked it.
casino en ligne francais
great put up, very informative. I wonder why the opposite experts of this sector
do not understand this. You must continue your writing.
I am confident, you've a huge readers' base already!
casino en ligne francais
Great info. Lucky me I recently found your blog by chance (stumbleupon).
I've saved it for later!
casino en ligne France
I'm amazed, I have to admit. Seldom do I encounter
a blog that's both equally educative and entertaining, and without a doubt, you
have hit the nail on the head. The problem is something too few folks are speaking intelligently
about. I am very happy that I stumbled across this during my search for something relating to this.
casino en ligne France
I'm really enjoying the design and layout of your blog. It's a very easy on the eyes which makes it much more
pleasant for me to come here and visit more often. Did you
hire out a developer to create your theme?
Fantastic work!
casino en ligne fiable
Wonderful goods from you, man. I have understand your stuff previous to and
you're just too excellent. I actually like what you've acquired here,
really like what you're stating and the way in which you say it.
You make it entertaining and you still take care of to
keep it sensible. I can not wait to read much more from you.
This is really a tremendous web site.
casino en ligne France
Great article! That is the kind of information that should be shared across the internet.
Disgrace on the search engines for now not
positioning this submit upper! Come on over and discuss with my site .
Thank you =)
casino en ligne
Hello there, I discovered your blog via Google while looking for a comparable matter,
your website came up, it looks good. I've bookmarked it in my google bookmarks.
Hi there, just became aware of your blog thru Google, and found that it is truly informative.
I am going to be careful for brussels. I will be grateful in case you proceed this in future.
Numerous people will likely be benefited from your writing.
Cheers!
casino en ligne fiable
Good day! Would you mind if I share your blog with my
myspace group? There's a lot of people that I think would really appreciate your content.
Please let me know. Thanks
casino en ligne fiable
Piece of writing writing is also a fun, if you be familiar with then you can write otherwise it is complex to write.
casino en ligne francais